Codes and conventions within advertising:
Using a celebrity to sell the product – this creates a well known face for an advert. Usually the celebrity is known within the media for good things. It is important to associate products in the correct light.
Being 'Different' – Using catchy song or images to make you remember the advert can leave people talking about it. It can also make you subliminally want to buy this product when you begin to associate it with everyday images or songs.
Creating a trade mark - "Kids and grownups love them so"
Fear facure skin cream adverts do this alot....if you don't use this he wont love you hair adverts use this as well using guilt and pension skeeps use this and insurance don't leave loved ones without anything
shot styles....close up on face of person caffod or other Charity's use this
creating a episode....BT cencon all did this automaticly you relate this to the product and create a connection to the famiily or people in it
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