Animatics

Research into different magazine adverts

http://prezi.com/s4f9tktooqvx/research-into-different-magazine-adverts/

Media advertising - Codes and Conventions

 

Codes and conventions within advertising:

Using a celebrity to sell the product – this creates a well known face for an advert. Usually the celebrity is known within the media for good things. It is important to associate products in the correct light.

Being 'Different' – Using catchy song or images to make you remember the advert can leave people talking about it. It can also make you subliminally want to buy this product when you begin to associate it with everyday images or songs.

Creating a trade mark - "Kids and grownups love them so"

Fear facure skin cream adverts do this alot....if you don't use this he wont love you hair adverts use this as well using guilt and pension skeeps use this and insurance don't leave loved ones without anything

shot styles....close up on face of person caffod or other Charity's use this

creating a episode....BT cencon all did this automaticly you relate this to the product and create a connection to the famiily or people in it

Digi Pack final draft

For our digi pack we decided to try and fit with the stereotypical view that The Beatles were seen to have.

For our front cover we wanted to stay in theme with the video, but also try and create an album cover that looks similar to previous Beatles albums. We felt that we created this well. By using a black background with a moon in the background we felt that this made the boys stand out more, and also was in fitting with not only our music video but also with the genre. We used the font that we used for two reasons, firstly because it allowed the text to be read easy as stood out with the black background, but also because on the 'Please Please Me' album, they used a similar font, and we wanted to be in keeping with the band.

We also wanted to see The Beatles as being 'innocent boys', this is why for the two inside pannels we chose to place images of the band, with the first pannel being them having a laugh with each other, and the second being their faces. We had the idea to create a pannel with the Beatles characters laughing, as again, using the Please Please Me album for inspiration, they did a similar pose. In the 'Please Please Me' album however, the Beatles were in suits. As we wanted to create a modern version of the album we felt it would be more suited for our Digi pack to feature the modern day Beatles to be in stereotypical modern day clothes. we felt that again this enabled us to create a modern view of a stereotypical view that people had of The Beatles.

For our back cover of the album, we decided to involve our music video, by placing our Lucy character on the back. By only using half of her face, it creates a mystical image, which is in fitting with the music video. We changed the colour of her eyes in order for them to stand out more. By doing this we were able to again stay in keeping with the mystical feeling we wanted to create. To make the Digi pack look more authentic we also added our record lable (Fringe Records) and a barcode.

Overall we feel that our digi pack is in fitting with our music video, our advert, the view that society had on The Beatles and also the view that society has on youth today.

R&B Music genre presentation

http://prezi.com/vsdo_gzpkvid/music-genres-rnb/

Digi Pack Analysis - You Me at Six - Sinners Never Sleep

Digi packs typically consist of a book style paperboard or card stock outer binding. With usually one or more plastic trays inside to old the CD/DVD. Digi packs usually constist of 4- 6 pannels and grew in popularity among record lables and recording artists in the early 2000's and are now commonly used instead of old style CD cases.

For our Digi pack analysis we have chosen to analyse Sinners Never Sleep by You Me At Six. Above are some pictures of the digi pack.

You Me At 6 are seen to be part of the Rock genre, and there digi pack is in keeping with this.

If we begin by looking at the front cover of the album, rather than useing as conventional cover of the band, they have instead used a woman holding a board, stating the artist and album. The colour theme is gray and black, looking old and faded. This shows an element of the gothic genre and showing their darker side, which is reflected by the music. 

  Along with the front cover, the back cover has been kept simple. The back cover simply states what the songs are on the CD and what is featured on the DVD. The background for the back cover is simply just black with white writting. This makes the text extreamly easy to read, but yet still follows the dark theme.

The inside of the digi back:

The side right pannel is again following the theme of darkness with the use of colours. The image is a long shot of the band and the use of images helps to promote the band. The pannel has an element of secrecy to it, with finger prints in the back ground, telling a story.

The left inside pannel is a mid shot of the band. This again follows the theme of darkness. The contrast between the black and white represents the contrast between good and eveil. This not only helps to promote the band but again is also in theme with the album - 'sinners never sleep'.

This is the absolute final draft for our music video!

Evaluation

We thought that to add a bit of variety to our work we would do the evaluation on another website, the link is below:

http://www.wix.com/meganboydcox/a2mediaevaluation

A2 music video LSD - 2nd draft

a2 music video first draft the beatles lucy in the sky with diamonds

Digi pack first draft

Advert

For our advert we have tried to follow the typical codes and conventions. We looked into different Beatles CDs and after creating a digi pack, we wante to create an advert that was in fitting with it.

To go along with the phycadelic genre, we wanted to add blocks of colour to the advert. By using a white background with a gray circle fading out (representing the moon) we were able to create an image that stood out. All beatles album covers feature them, so we felt that for the advert, (and digi pack) we should have an image of our Beatles.

We used the font that we used for our text as it was clear to read, it is also in fitting with the text that the Beatles used for their albums. (we also used this text for our digi pack). Using the black text on the white background meant it is clear for audiences to read, and therefore clear to advertise and promote.

Finally, we placed our record lable at the bottom of the advert, to advertise ourselves. The record lable is slightly bigger than on most adverts, but due to the design, and the facilities we have, we were unable to produce the logo any smaller without it being difficult to read.