Digi packs typically consist of a book style paperboard or card stock outer binding. With usually one or more plastic trays inside to old the CD/DVD. Digi packs usually constist of 4- 6 pannels and grew in popularity among record lables and recording artists in the early 2000's and are now commonly used instead of old style CD cases.
For our Digi pack analysis we have chosen to analyse Sinners Never Sleep by You Me At Six. Above are some pictures of the digi pack.
You Me At 6 are seen to be part of the Rock genre, and there digi pack is in keeping with this.
If we begin by looking at the front cover of the album, rather than useing as conventional cover of the band, they have instead used a woman holding a board, stating the artist and album. The colour theme is gray and black, looking old and faded. This shows an element of the gothic genre and showing their darker side, which is reflected by the music.
Along with the front cover, the back cover has been kept simple. The back cover simply states what the songs are on the CD and what is featured on the DVD. The background for the back cover is simply just black with white writting. This makes the text extreamly easy to read, but yet still follows the dark theme.
The inside of the digi back:
The side right pannel is again following the theme of darkness with the use of colours. The image is a long shot of the band and the use of images helps to promote the band. The pannel has an element of secrecy to it, with finger prints in the back ground, telling a story.
The left inside pannel is a mid shot of the band. This again follows the theme of darkness. The contrast between the black and white represents the contrast between good and eveil. This not only helps to promote the band but again is also in theme with the album - 'sinners never sleep'.
